Every successful business has a clear Brand Strategy, and if you want to stop running in circles and grow your business, you also need a Brand Strategy.
In this program, you will:
Small, team-based learning activities
Six (6) bi-monthly group coaching calls
Instructor Lenore Kantor will facilitate calls on Friday afternoons from 12-1 PM EST on the following six topics:
Target Clients (Oct 14)
Identify the right audiences and user profiles for your services.
Brand Strategy (Oct 28)
Review your brand values and the personality/tone to carry through all marketing efforts.
Elevator Pitch (Nov 11)
Review your sales messages to prospects and referral sources.
Brand Guidelines Plan (Nov 18)
Discuss the importance of brand layout across all the elements of your client experience (website, email, social media, sales, events, advertising).
Brand Voice (Dec 9)
Create a consistent brand voice and integrate your messaging across all your print and digital communications.
Branding Recap (Dec 16)
Integrating your brand into your overall marketing strategy. Review any questions and support the group’s future action steps.
This program is limited to 50 people for the in-person workshop and 20 people for the Group Coaching program.
This program is for you if:
Whether you are a recent graduate of a teacher training program, an experienced instructor/practitioner, or a long-time studio owner, this program will help!
"I was a participant in a workshop that Lenore ran and I was impressed not only by the substance of her presentation, but also by her teaching style and presence. I heartily recommend her workshops to anyone who is looking to take their business to the next level."
Shelley Simpson, Entrepreneur
"Wonderful, professional. Chock full of everything I needed to hear."
Ilise Ratner, The Confianza Group
"Articulate. Informative and clearly an expert in her field."
Beatty Cohen, MSW, LCSW, AASECT, host of ASK BEATTY on the Progressive Radio Network, columnist for Huffington Post, 3 Tomatoes, and FOX Health.
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The program will be led by Lenore Kantor, President and Chief Launch Officer of Launch Warrior, and a branding and launch expert with over 20 years' experience launching more than 100 high-quality products and services.
Lenore provides strategic marketing and executive coaching to business owners and founders who are launching new initiatives. She is a member of the Entrepreneurial Sounding Board for the Eugene Lang Entrepreneurship Center at Columbia Business School, and is a mentor for Startupbootcamp and Almaworks, the CORE (Columbia Organization of Rising Entrepreneurs) accelerator program.
Lenore earned an MBA from Columbia Business School; a psychology degree from University of Pennsylvania; and design training from the Art Center College of Design and ESADE Business School; and received her certification as a life coach from the Empowerment Institute. She is currently in practitioner training at the Radical Aliveness Institute, focused on leadership development and group processes.
Body Local’s mission is to help fitness & wellness practitioners and studios build thriving businesses.
We fulfill that mission by producing weekly networking Member Events that provide opportunities for our members to build strong referral networks; providing opportunities for our members to share business management best practices with each other on our Team Calls and in other forums; and offering business management training programs that give practitioners the skills they need to start, manage and grow successful businesses.