by Jacqui Somen
So you've closed the sale. Hooray! Time to call it a day, right?
The last part of the sales cycle is one that is often forgotten and arguably the most important: Loyalty and Advocacy. Once you've made a sale it is crucial to deliver quality, consistency and satisfaction over and over again. Why? It is much better to spend your energy making sure your current customers are happy, then to continually be chasing after new business. Consider these statistics:
Here are a few ways to keep your customers happy:
Here is an excellent info-graphic that visualizes some of these concepts:
What is even better than a customer who comes back to you over and over again? A customer who passionately and authentically tells all of their friends about you (you can also engage paid brand ambassadors, but the real deal is more powerful). I have yet to experience a company that did not cite word of mouth as their number one source of customers. People trust products and services more if they receive a raving review from someone who they trust.
Want to learn more about marketing your healthy brand? Click here to set up a free 30-minute consult.
Make sure to sign up for weekly email marketing tips for food, fitness and wellness professionals and download my Guide to Social Media for Fitness Professionals.
If you’re so excited that you think every professional you know should have access to this information, then make sure to share this with a friend.